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[Creeperopolis]

The New Amsterdam Theatre is a Broadway theater on 214 West 42nd Street, at the southern end of Times Square, in the Theater District of Manhattan in New York City. One of the first Broadway venues to open in the Times Square neighborhood, the New Amsterdam was built from 1902 to 1903 to designs by Herts & Tallant. The theater is operated by Disney Theatrical Productions and has 1,702 seats across three levels. Both the Beaux-Arts exterior and the Art Nouveau interior of the building are New York City landmarks, and the building is on the National Register of Historic Places.

The theater's main entrance is through a 10-story wing facing north on 42nd Street, while the auditorium is in the rear, facing south on 41st Street. The facade on 42nd Street is made of gray limestone and was originally ornamented with sculptural detail; the rest of the facade is made of brick. The lobby within the office wing leads to a set of ornamental foyers, a reception room, and men's and women's lounges. The elliptical auditorium contains two balconies cantilevered above a ground-level orchestra. Above the main auditorium is a now-disused roof theater, which opened in 1904 and also served as a studio. The theater has a steel frame and was designed with advanced mechanical systems for its time.

The New Amsterdam Theatre was named for the Dutch settlement of New Amsterdam, the precursor to New York City. Klaw and Erlanger operated the venue for more than two decades after its opening on October 26, 1903. From 1913 to 1927, the New Amsterdam was the home of the Ziegfeld Follies, whose producer, Florenz Ziegfeld Jr., maintained an office in the building and operated the theater on the roof. Erlanger bought Klaw's interest in 1927, and the New Amsterdam was converted into a movie theater in 1937, in which capacity it served until 1983. The Nederlander Organization tried to redevelop the theater for ten years as part of the 42nd Street Development Project. It was then leased by The Walt Disney Company and renovated by Hardy Holzman Pfeiffer from 1995 to 1997. After Disney took over the New Amsterdam's operation, the theater hosted the musical The Lion King, followed by Mary Poppins and Aladdin.