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[Creeperopolis]

Julio and Marisol were the protagonists in a bilingual public-service advertising campaign (officially titled Decision in English or La Decisión in Spanish but commonly known by the characters' names) that ran from 1989 to 2001 in the New York City Subway. The focus of the campaign was promoting condom use to prevent AIDS. The well-known catchphrase was a line from the first installment, in which Marisol sobs, "I love you, but not enough to die for you".[1]

The storyline, told in comic format in a style similar to a telenovela, follows a young Hispanic couple as they explore human sexuality and the effects of the AIDS epidemic on their relationship. The campaign was designed to appeal to a Hispanic audience, who were considered particularly at risk due to cultural attitudes that discouraged condom use. With action covering just a few days, the story was told at a rate of about one episode per year. The campaign has been described as "one part steamy soap opera, one part language instruction, and two parts AIDS education service".[1]

The ads were praised by public health officials for presenting the educational material through situations that people could relate to their own lives, and by AIDS activists for breaking down the social stigma associated with the disease. They drew criticism, however, from family-values advocates who objected to the promotion of condoms and the tacit acceptance of homosexuality. Others objected to the stereotyping of Hispanics and the absence of gay or black characters. The artistic style of the drawings met with mixed reviews.